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How to create professional promo videos from your phone

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How to create professional promo videos from your phone

I work with a lot of not-for-profits and staying on a budget is always top of mind. One of my favorite groups to work with is the South Bend Roller Girls. What’s not to love? It is a fast moving, full contact sport, full of women pushing themselves and each other.

 

I wanted to produce promotional videos for their upcoming last bout of the season and I wanted to do it in a way that anyone can achieve professional looking results.

 

Here is my process:

1.       Record short snippets of live action. I wanted to slow down a derby bout and focus each 15 second video on ONE thing that was happening.

2.       Review videos: Delete footage with no focused action happening and note videos that have something awesome to focus on (ie: a big hit or a sweet spin move from a jammer).

3.       Video Editing App: I use KineMaster Pro App. The main features about the app that I love is, the ability to edit color (enhance, saturate or take all color away), the ability to splice together media (other videos or still images) and the ability to slow down the play time (SlowMo). The downfalls, it cannot zoom and it is subscription based so it is $5.99 per month.

4.       Style: I wanted to create one style and each video would fall into that style and create a recognizable “family” of videos. I slowed down the play action bringing focus to the one important and awesome thing that was happening. I desaturated the videos, lighting and colors inside of a skating rink can be distracting and seem childish, to give the impression of bad ass sports league I wanted to get rid of those distracting factors.

5.       Closing Screen: I made my closing screen in Photoshop (which can be downloaded for free on a trail bases) or using free photo editing apps like Pronto that allow you to ad text over images. I wanted to end with the message, the important thing was to spread awareness of the last bout, so each video ends with the date of the last home bout.

6.       Music: Download Music Free app allows you to download music clips that work well with the KineMaster video editing app.

 

After a style was created that I liked it was pretty easy to produce a number of videos quickly for use on social media platforms. Hope this helped and if there are any questions leave em’ in the comments below.





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Get Uncomfortable

I have never thought of myself as a writer, so when New York Times Best Selling Author Erin Morgenstern came to South Bend to host a writing clinic, I couldn't resist. By I couldn't resist, I mean, I was terrified, I hemmed and hawed and talked myself into and then out of it no less than 10 times. The day of the workshop came up and I couldn't turn down a once in a life time chance to learn from that caliber of writer.

The workshop was short but amazing. We had a vintage photograph that we created a short 10 sentence micro-story about. Based off of the authors blog series Flax-Golden Tales. Erin encouraged us to just keep writing, don't count sentence, don't pause to over think the plot, let the first draft be what is. On the second draft we picked out the most interesting part of the writing and started the story from there. Erin stressed that it is not always the whole writing or maybe any part of the first draft you produce, but maybe all of that work is to get you the best part of your story.

I stepped out of my comfort zone, i'm still not the best writer, but I learned so much about myself and getting uncomfortable. 

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Two Dogs and a Cat

I get to work with the most determined, and committed, entrepreneurs. They work their asses off to make sure that their goals are accomplished, and they inspire me to continue to do the same.

 

Pam from Two Dogs and Cat is one of those awesome entrepreneurs. Opening a specialty pet shop has been a long-time dream of hers. As of recent she became an empty-nester and was ready to tackle a new huge project. Two Dogs a Cat is Pam’s second launch endeavor. Pam and her husband had previously built a utility company, that is still successful to this day, and now Pam is ready for a different fun adventure.

 

Logo Objective: To convey - happy, excited and tail waggin’ worthy response. Resemble- the pets that inspired the whole thing: Luke, Murphy and Hoosier.

From there we built a business card, website and Facebook page that we currently manage.

The grand opening for Two Dogs and a Cat was on April 18th, 2015. View all of the fun that is happening there on Facebook!

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