Growing your audience on Facebook is one of the best ways to increase engagement and have a slightly more direct route to getting your message out to the right people. So let's dive right into creating a paid advertising "Likes" campaign on your Facebook business page.

 

1. Click Promote and Scroll to the Promote Your Page Button.

On your business page, click on the PROMOTE button in the bottom left-hand column and then click the PROMOTE YOUR PAGE button. 

2. Customize your message

To customize the post in your ad slick the EDIT button next to Design and Promotion

3. Customize Your Post

Type your custom message in the text box. If you want to change the image click UPLOAD or SELECT IMAGE to change the image in your post. Then click SAVE.

4. Target the People You Want to See Your Ad

Click EDIT next to People you choose through targeting. 

5. Select Your Target Audience

No one knows your ideal customer better than you. You can use categories like Gender, Age, and Location to narrow your audience. If you have a brick-and-mortar location I recommend targeting around that area first. 

The beautiful thing about Facebook advertising is the Detailed Targeted they offer. You can search terms that you think would apply to your target audience or browse the categories Facebook offers.

Once you are happy with your targeting click SAVE.

6. Set Your Budget

When setting your budget you are setting your Daily Budget so make sure you understand how much your Total spend is going to be once you set the number of days you want the ad to run.

Enter your payment information and then click PROMOTE.

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